If you run or operate a company of any size, you probably already understand the value of having numerous points of contact with your customers.
In 2020, there were more Zoom calls than any of us had ever wanted to be a part of, but we all adapted. If we want to stand out from the crowd, we must discover methods to maintain personal — non-digital– connections with our customers.
You may send out personalised 21st birthday cards or the 50th birthday greeting card! Just make sure you do so on time! This marketing approach is almost self-evident, and here’s why.
#1. Using personal snail mail to promote your company can make it stand out.
When was the last time you got snail mail that you wanted to open? When we get mail nowadays, it’s typically bills or unsolicited advertisements. Sending professional birthday cards that are both pleasant and genuine can help your company stand out from the crowd.
Your customers will not only be thrilled to discover that someone sent them real mail, but they will also be far more inclined to open that envelope if you send them snail mail birthday cards.
#2. Customer retention & brand loyalty are aided by business birthday cards.
According to a study, the cost of client acquisition vs. customer retention may be as high as 700 percent. Now that you’ve put in all that effort (and spent a lot of money) to acquire your client, it makes sense to devote some more time to customer retention.
Just like sending new baby greeting card, business birthday cards are one of the simplest methods to increase client retention and loyalty. Sending a handmade birthday card to your clients helps them feel unique. The most important thing is to make your cards seem as personal as possible.
#3. Sending cards help to spread your brand via word of mouth.
You’ll almost certainly surprise your consumers if you give them something unique and personal. When your customers get your lovely birthday card on their special day, they’ll be overjoyed. They will most likely tell someone else about it. It’s not often that businesses send us birthday gifts.
You’re not only increasing customer loyalty among your current customers, but you’re also receiving a few recommendations.
#4. E-commerce businesses may build connections by sending birthday cards.
You won’t receive the same advantages from engaging with your customers face to face if you run your company online. That one-on-one contact, which is so essential for client retention, is absent. This is when a corporate birthday card comes in handy.
By sending a handwritten letter to your customers on their birthdays, you’re bringing your online company into the real world, where the emotion can be felt.
#5. Employee birthday cards may help boost morale.
Your company’s success is solely dependent on its workers. Sending corporate birthday cards to your workers not only shows them that they are valued, but it also improves mood in the office.
Pro tip: If you want to take it a step further, personalize each birthday greeting for your workers and mention something specific about their job. Allowing them to know that their efforts are valued will make them feel as though their employer cares.
